I disagree - I think the Economist is right about Hulu, Hulu generated advertising money not becuase it's like analog tv, but rather because advertisers want to associate their product with high-quality and appropriate content.
There's lot of brands which only advertise on large reputable sites (newspapers, etc.) rather than on banner networks for precisely that reason.
For a lot of companies their brands are one of their most valuble assets and they don't want to risk them appearing alongside illegal/questionable/poor-quality content.
No sane brand manager would touch something like youtube or justin.tv, the suicide on justin.tv was horrific enough, imagine the reaction if it had been overlayed with "Nike: Just do it". A few seconds of bad footage could wipe billions off the value of a brand.
There's lot of brands which only advertise on large reputable sites (newspapers, etc.) rather than on banner networks for precisely that reason.
For a lot of companies their brands are one of their most valuble assets and they don't want to risk them appearing alongside illegal/questionable/poor-quality content.
No sane brand manager would touch something like youtube or justin.tv, the suicide on justin.tv was horrific enough, imagine the reaction if it had been overlayed with "Nike: Just do it". A few seconds of bad footage could wipe billions off the value of a brand.