I once worked at an agency and was assigned to a project for a very big athletic shoe brand to create an app for a particular smart watch (no, not that one) to integrate with a run-tracking system they were building. We also built the mobile apps for it.
We got the whole thing done. They paid a lot more than $12k for it, plus whatever else they were spending.
After it was done, but before release, they bought another company that had the same stuff already, and scrapped the whole project.
I’d say 90+% of the development work I’ve done has never made anyone any money, and almost as much has never helped a single person. It’s a weird industry.
We got the whole thing done. They paid a lot more than $12k for it, plus whatever else they were spending.
After it was done, but before release, they bought another company that had the same stuff already, and scrapped the whole project.
I’d say 90+% of the development work I’ve done has never made anyone any money, and almost as much has never helped a single person. It’s a weird industry.