They are presenting a perspective that is designed to not only present the product in the best light, but also to convince you that you should purchase it (whether that is true or not).
I think disinformation probably implies a level in malice that is not present (or rather, present in consumerist systems by default, and not specific to advertisers), but obviously trying to convince someone to purchase something which it might actually not be good for them to buy, is misinforming them.
If a friend told you to buy a product and you did and it sucked, you'd be upset at them. But when a company does it with an ad, no one gets upset, because we understand that ads are lying to us.
We don't expect that they're being honest.
Or put another way, we expect that they are misinforming us about our need for, and appreciation of, the product.
I think disinformation probably implies a level in malice that is not present (or rather, present in consumerist systems by default, and not specific to advertisers), but obviously trying to convince someone to purchase something which it might actually not be good for them to buy, is misinforming them.
If a friend told you to buy a product and you did and it sucked, you'd be upset at them. But when a company does it with an ad, no one gets upset, because we understand that ads are lying to us.
We don't expect that they're being honest.
Or put another way, we expect that they are misinforming us about our need for, and appreciation of, the product.