I agree that it is the strategy because it works, but I dont think you can just blame it on the stupids.
A lot of social branding is made by the upper class, for the upper class. After all, they are the ones with disposable income looking for meaning at the top of Maslow's Hierarchy of Needs.
A lot of social branding is made by the upper class, for the upper class. After all, they are the ones with disposable income looking for meaning at the top of Maslow's Hierarchy of Needs.