Not a SaaS business, but an entrepreneur nonetheless. One thing I learned early is that having a co-founder with a serious b2b sales background, especially in a mid-tier company (big enough to bag F500 clients, small enough to work with small businesses) is a superpower.
My co founder was able to close deals I wouldn’t even know how to approach.
Don’t discount sales and marketing. Unless your tech is really revolutionary (chatGPT tier) or leagues ahead of the competitors (Figma), your biggest problem will be distribution and discovery, not tech.
My co founder was able to close deals I wouldn’t even know how to approach.
Don’t discount sales and marketing. Unless your tech is really revolutionary (chatGPT tier) or leagues ahead of the competitors (Figma), your biggest problem will be distribution and discovery, not tech.