If you're only interested in having users who are attracted to the gardening metaphor, it seems like a neat concept, I guess.
Maybe I'm wrong, but I think that's not a big group of people and it will be hard to build the network effects a social media site requires. The graphic design, aesthetic, and interaction metaphor are too opinionated to attract the general public. Personally, I find the cute look and feel of the site off-putting and I can't imagine most of my friends using it. And even if some were, I don't think it would be enough to get me to want to spend time there.
I recognize that my reaction is completely subjective but that's the point. People react subjectively to design. I'm just not interested in tending a garden, in real life or virtually, neither are my wife and most of my friends. (My sister would probably be right in there though. Not sure who she would talk to.)
Maybe I'm wrong, but I think that's not a big group of people and it will be hard to build the network effects a social media site requires. The graphic design, aesthetic, and interaction metaphor are too opinionated to attract the general public. Personally, I find the cute look and feel of the site off-putting and I can't imagine most of my friends using it. And even if some were, I don't think it would be enough to get me to want to spend time there.
I recognize that my reaction is completely subjective but that's the point. People react subjectively to design. I'm just not interested in tending a garden, in real life or virtually, neither are my wife and most of my friends. (My sister would probably be right in there though. Not sure who she would talk to.)