I wonder if creating a paid tier of users that won't see ads significantly devalues Meta's advertising proposition.
From the perspective of an advertiser, I don't really see the appeal in running an ad on a platform where all the users who have signaled they have disposable income and are willing to pay for online services don't see any ads.
From the perspective of an advertiser, I don't really see the appeal in running an ad on a platform where all the users who have signaled they have disposable income and are willing to pay for online services don't see any ads.