Great way of pushing the critical email services we all need to reduce spam. While I have always wanted SPF, DKIM and DMARC to be enough of an incentive for the businesses i work with, reputation is often not enough of a driver to prioritise the investment.
But fret not! For when you are dealing with companies which want to communicate with customers in a trusted way, there is a marketer's dream standard - Brand Indicators for Message Identification (BIMI) - now security isnt the only outcome, you get a pretty logo too! https://www.litmus.com/blog/what-is-bimi-and-why-should-emai...
I have used BIMI at multiple companies now which talk about Customer Experience to drive the proper (P=Reject) implementation of DMARC.
But fret not! For when you are dealing with companies which want to communicate with customers in a trusted way, there is a marketer's dream standard - Brand Indicators for Message Identification (BIMI) - now security isnt the only outcome, you get a pretty logo too! https://www.litmus.com/blog/what-is-bimi-and-why-should-emai...
I have used BIMI at multiple companies now which talk about Customer Experience to drive the proper (P=Reject) implementation of DMARC.