The author himself doesn't seem like a scam artist but he looks like he falls for them.
He said he heard about this technique from Michael Neill who he calls "a personal development coach, a really good guy".
This "good guy" has a bunch of books and videos on youtube offering the answers to everything: Finding happiness, overcoming shyness, anxiety, being effortlessly successful with just these three easy tricks in 3 months yada yada.
And Win Wenger, who the author says this technique originally comes from, is the author of "The Einstein Factor" which is a book with similarly grandiose claims about improving your mental abilities.
And Win Wenger, who the author says this technique originally comes from, is the author of "The Einstein Factor" which is a book with similarly grandiose claims about improving your mental abilities.