I'd argue it was a bad play, they gambled on something others had gambled and failed, and just as the rest they didn't even put a dent in the market. All they did was overspent their resources and now have to resort to layoffs.
You mention EA, and they did try to break into the market and left steam for a while... they had the money, the franchises, the personnel and they couldn't do it. Now they're back on steam. Anyone else would look at what happened and would learn from their mistakes.
You mention EA, and they did try to break into the market and left steam for a while... they had the money, the franchises, the personnel and they couldn't do it. Now they're back on steam. Anyone else would look at what happened and would learn from their mistakes.