Is this unethical though? Maybe it’s just not clear to me. I feel like we collectively view it negatively, but that’s also built on the premise that we search users consume a free utility that Google provides to us and is now some ethical requirement for them to maintain. They have no ethical obligation to do that.
It’s also pretty common for public companies to try to shift volume to higher revenue or margin products when they’re pacing short of consensus.
That said, you can always override a bonus plan and pay even when they fall short of their sales plan. It seemed like that was the entire catalyst of this conversation, wanting the ads team to hit their bonus.
If y’all think this is unethical, you should hear the conversations I was privy to about how hospitals execs were considering halting patient admissions during the pandemic because nursing labor got expensive and breaking even was deemed unacceptable. The government upped reimbursements and same hospital execs made massive windfall bonuses
It’s also pretty common for public companies to try to shift volume to higher revenue or margin products when they’re pacing short of consensus.
That said, you can always override a bonus plan and pay even when they fall short of their sales plan. It seemed like that was the entire catalyst of this conversation, wanting the ads team to hit their bonus.
If y’all think this is unethical, you should hear the conversations I was privy to about how hospitals execs were considering halting patient admissions during the pandemic because nursing labor got expensive and breaking even was deemed unacceptable. The government upped reimbursements and same hospital execs made massive windfall bonuses