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Comment by cm2012

As a marketer, let me tell you how things go:

1) You have a marketing project that is speculative (as all marketing is). Say it's an API hookup and some automation between some tools.

2) You submit your project for prioritization by the dev department.

3) It gets done 9 months later. The specs are wrong because there were so many layers between the marketer and developer and the developer has no context for the project. You submit edits which get prioritized and takes another few months.

OR

You get Zapier approved by security once. Then for every project like this you fiddle with it until it does what you want. Total time: A couple of weeks.

No code removes friction from the org.

Developer time is always the biggest bottleneck at any org I've worked with. Anything that let's you get around it is worth its weight in gold.

parent cm2012 3 years ago

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