The UI is fantastic . I don't think there is anything wrong with the website. The reason you are not making a sale has probably nothing to do with UI. I think you should concentrate on sales and filling an important gap in user requirement. Who needs this data? There are already many websites where you can get extreme precipitation data for free.
P.S. I am a hydroclimate scientist/professor. Happy to discuss further.
Edit - Looks like we have almost the same background in academics. :)
P.S. I am a hydroclimate scientist/professor. Happy to discuss further.
Edit - Looks like we have almost the same background in academics. :)