Comment by MattRix

There is no way this was intentional. First you’d have to argue that only the top execs were aware of this, because a bunch of Unity employees quit due to this. Secondly, if it was a form of anchoring, they did it in the worst possible way. The problem wasn’t really the numbers, it was the base idea of using installs and having it apply retroactively. If they had just wanted to anchor they could have come out with a plan at 5% revshare or something.