> Over the past few years, Unity has unfortunately shifted its focus away from the games industry and away from supporting developer communities. Following the IPO, the company has seemingly put profit over all else, with several acquisitions and layoffs of core personnel. Many key systems that developers need are still left in a confusing and often incomplete state, with the messaging that advertising and revenue matter more to Unity than the functionality game developers care about.
> Recently, Unity unveiled a set of unthinkably hostile terms of service and pricing changes for its users. The resounding, unequivocal condemnation from the games industry was unprecedented and Unity had no choice but to rescind some of the most egregious changes. Even with these new concessions, the revised pricing model disproportionately affects the success of indie studios in our community.
That strategy, including hyper-aggressive changes in terms, seems common across different businesses and industries. A recent one in the news was Hasbro's move with some of their leading game products.
I asked something similar in another thread: Does anyone know the story behind this phenomenon? Is there a name for it? A paper or book or 'expert' that is its genesis?
> Recently, Unity unveiled a set of unthinkably hostile terms of service and pricing changes for its users. The resounding, unequivocal condemnation from the games industry was unprecedented and Unity had no choice but to rescind some of the most egregious changes. Even with these new concessions, the revised pricing model disproportionately affects the success of indie studios in our community.
That strategy, including hyper-aggressive changes in terms, seems common across different businesses and industries. A recent one in the news was Hasbro's move with some of their leading game products.
I asked something similar in another thread: Does anyone know the story behind this phenomenon? Is there a name for it? A paper or book or 'expert' that is its genesis?