Comment by neaden

"Last year in Britain one in four book buyers used TikTok. The slice of sales directly attributable to the app is still small. Video platforms like TikTok and YouTube drove only around 3% of sales in 2022 in Britain, according to Nielsen, a research firm" - Obviously this can grow, but the article just feels like the publishers are rushing to jump on the new thing rather then TikTok changing the way things are done.