I want to think of marketing as a way of providing valuable content and explaining why your product might be just what the consumer needs (potentially helping them with their problems).
What's described above really doesn't fit into this view, but is definitely how I've seen people "play the game". ChatGPT-generated fluff, copied content, and the same tips & tricks, inspirational stories, etc. you see repurposed all the time on different platforms - especially LinkedIn.
I hope marketing can be good and value-adding but, the way it's going right now, we're due for a change.
What's described above really doesn't fit into this view, but is definitely how I've seen people "play the game". ChatGPT-generated fluff, copied content, and the same tips & tricks, inspirational stories, etc. you see repurposed all the time on different platforms - especially LinkedIn.
I hope marketing can be good and value-adding but, the way it's going right now, we're due for a change.