As the article mentions, the web has changed. It's very hard to return a list of good results when there are none. I've yet to see side-by-side comparisons where another search engine is doing a better job.
I've had "Search Generative Experience" (AI/LLM synthesized result/summary above the standard web results) turned on for awhile. It is definitely the future. To survive the flood of revenue optimized content (recipes being a familiar example), you need an active [software] agent working on your behalf to read content and make one straight thing out of the crooked timber of the web.
I've had "Search Generative Experience" (AI/LLM synthesized result/summary above the standard web results) turned on for awhile. It is definitely the future. To survive the flood of revenue optimized content (recipes being a familiar example), you need an active [software] agent working on your behalf to read content and make one straight thing out of the crooked timber of the web.