Advertising has always felt zero-sum to me. Like, I already want shoes, the ad isn’t going to wear holes in the soles of my old ones, the holes are there already, so the ad will just push me one way or another.
So, I guess it is not just a tax on the poor and stupid. Everyone has to pay, company A buys ads, company B burns an equally large pile of money to cancel it out, and we’re just back where we started.
So, I guess it is not just a tax on the poor and stupid. Everyone has to pay, company A buys ads, company B burns an equally large pile of money to cancel it out, and we’re just back where we started.