Aren't Search Ads based on a second-price auction? How can Google just raise the price? Or is it lying about the auction?
The only thing I can imagine is raising the minimum bid, but this would also result in less ads being shown (may still be overall beneficial but not a simple price increase).
The only thing I can imagine is raising the minimum bid, but this would also result in less ads being shown (may still be overall beneficial but not a simple price increase).