Do you think the and thing when you buy a new dishwasher, a couch, a chair? That it’s mediocre?
Those are things that you replace every 5 to 10 years. People do see innovation with those products because they only look at new ones occasionally.
If people have the same expectations of their iPhone, and they get off the upgrade treadmill of a new phone every 2 years and start buying every 5 years that would mean Apple's iPhone sales would drop by roughly a half among the core group who buy every new model. That would have a very significant impact on their share price.
Those are things that you replace every 5 to 10 years. People do see innovation with those products because they only look at new ones occasionally.
If people have the same expectations of their iPhone, and they get off the upgrade treadmill of a new phone every 2 years and start buying every 5 years that would mean Apple's iPhone sales would drop by roughly a half among the core group who buy every new model. That would have a very significant impact on their share price.