It's not just the lack of ideas, but the direction they are taking their existing ideas in is just not interesting anymore.
One thing I'm kind of having a mini midlife-crisis over is that I'm slowly realizing that I am no longer the target market for tech products. I didn't see anything... anything today that resonated with me. Aren't marketing materials supposed to do that?
It's all about things I don't care about, like the camera. Oh boy, more megapixels. Yawn. I don't really even use my phone's camera that much. Dynamic Island notifications? I turn all notifications off to avoid distractions. Display brightness? I'm constantly turning it down because it blinds me at night. Gaming? I have an old Playstation 3 and a nice size TV for that. Carbon neutral? Unpopular opinion but that doesn't even rate as a top-10 driver of my purchasing. As you say, give me a replaceable battery!
The marketing all depicts people 20 years younger than me horsing around taking selfies, people who, I suppose, care about things I don't. I didn't even recognize any of the music. I'm a boring, frugal, old white guy, who uses his phone as a tool, not as a lifestyle, and my wallet is apparently not interesting to Apple. Sad to be left behind.
One thing I'm kind of having a mini midlife-crisis over is that I'm slowly realizing that I am no longer the target market for tech products. I didn't see anything... anything today that resonated with me. Aren't marketing materials supposed to do that?
It's all about things I don't care about, like the camera. Oh boy, more megapixels. Yawn. I don't really even use my phone's camera that much. Dynamic Island notifications? I turn all notifications off to avoid distractions. Display brightness? I'm constantly turning it down because it blinds me at night. Gaming? I have an old Playstation 3 and a nice size TV for that. Carbon neutral? Unpopular opinion but that doesn't even rate as a top-10 driver of my purchasing. As you say, give me a replaceable battery!
The marketing all depicts people 20 years younger than me horsing around taking selfies, people who, I suppose, care about things I don't. I didn't even recognize any of the music. I'm a boring, frugal, old white guy, who uses his phone as a tool, not as a lifestyle, and my wallet is apparently not interesting to Apple. Sad to be left behind.