>Imagine releasing a game for 99 cents under the personal plan, where Steam takes 30% off the top for their platform fee, and then unity takes 20 cents per install, and now you're making a maximum of 46 cents on the dollar.
Not only that, but with this predatory practice of taking any percent (steam, apple) or fix dollar value, makes just having a game up a potential liability. If you need to refund anyone you are refunding the full $0.99 from your account, despite you only made $0.46 (steam and unity are going to keep theirs, its on you as the publisher to make up the difference). If you had a disastrous launch and had a majority of people seeking a refund, well not only did you hard work and effort not pay off, you owe $$$$ on top of that. In theory this liability is like shorting a stock and the loss potential is virtually limitless, you could end up owing millions.
Not only that, but with this predatory practice of taking any percent (steam, apple) or fix dollar value, makes just having a game up a potential liability. If you need to refund anyone you are refunding the full $0.99 from your account, despite you only made $0.46 (steam and unity are going to keep theirs, its on you as the publisher to make up the difference). If you had a disastrous launch and had a majority of people seeking a refund, well not only did you hard work and effort not pay off, you owe $$$$ on top of that. In theory this liability is like shorting a stock and the loss potential is virtually limitless, you could end up owing millions.