I'm not sure feature withholding has traditionally worked out well in the developer space. The churn rate for tooling is so high that if Earthly were to intentionally cripple their product I'm sure the majority of developers would just move on to other inferior, but free, options (eg. taskfile). Maybe those that remain could be converted successfully but it's quite a gamble.
A great turn around story in recent times though is probably Docker. But that required them to abandon strict open source and make controversial license/product changes.
A great turn around story in recent times though is probably Docker. But that required them to abandon strict open source and make controversial license/product changes.