That's pretty insane that TikTok will also do fulfillment! That has to be a major differentiating feature from all of the other social media companies right? I would be very surprised if Meta or Google did anything close to that when it comes to shopping.
Not hard to imagine a new generation of shops that are exclusively on TikTok and don't even use Shopify or some other e-commerce stack.
Not hard to imagine a new generation of shops that are exclusively on TikTok and don't even use Shopify or some other e-commerce stack.