Can anyone explain to me why this is worse than third-party cookies?
*If* this lets chrome remove third-party cookies, doesn't it effectively increase your privacy by putting that tracking data on the user's machine instead of having random third-parties involved in every page load to harvest that tracking info?
I understand that you can currently turn off third-party cookies, but a bunch of the internet breaks if you do that. If chrome is able to turn off third-party cookies for a large swathe of people, I expect that most sites will be forced to make themselves work without third-party cookies.
I don't know a huge amount about it, but naively I'd rather have my machine present this kind of data than have a network of unknown third-parties collaborate by sharing bits about me to build a profile.
*If* this lets chrome remove third-party cookies, doesn't it effectively increase your privacy by putting that tracking data on the user's machine instead of having random third-parties involved in every page load to harvest that tracking info?
I understand that you can currently turn off third-party cookies, but a bunch of the internet breaks if you do that. If chrome is able to turn off third-party cookies for a large swathe of people, I expect that most sites will be forced to make themselves work without third-party cookies.
I don't know a huge amount about it, but naively I'd rather have my machine present this kind of data than have a network of unknown third-parties collaborate by sharing bits about me to build a profile.