At the end of the day, I think the categories are very broad and better respect people's privacy compared to what we had before. Some people in the privacy community seem to think advertising and tracking in any form should not exist and will always make a stink about whatever incarnation they take.
These proposals were made directly because of legislation like GDPR. It's not as if Google got up one day and said "Let's make our job harder."
These proposals were made directly because of legislation like GDPR. It's not as if Google got up one day and said "Let's make our job harder."