I think really very few people truly enjoy exercise for its own sake, and so you depend on having the discipline and habits to enjoy it for its benefits which is harder.
Or you can find an activity that you enjoy but that is also exercise. But then you need someone or maybe a team to do it with and a lot of them are seasonal like cycling, tennis etc.
I've noticed that both indoor rock climbing and bjj have gotten really popular in cities in the last decade and I think this is basically why. Active indoor activities that are enjoyable for a lot of people.
Or you can find an activity that you enjoy but that is also exercise. But then you need someone or maybe a team to do it with and a lot of them are seasonal like cycling, tennis etc.
I've noticed that both indoor rock climbing and bjj have gotten really popular in cities in the last decade and I think this is basically why. Active indoor activities that are enjoyable for a lot of people.