I agree with you, but nitpick/warning about Clover specifically: I would not say they have "lots of" vegan options; last time I went they had two vegan sandwiches, one of which is on the "secret menu" -- except for the time when they swapped out the vegan mayo on it for a dairy mayo without telling anyone because of supply issues. They've also been actively hostile toward vegans on social media and even in-store media (they briefly had a "vegan wall of shame" at their DTX location) -- their owner is petty as they come. If you are looking for vegan food in Boston there are so many better options -- I would recommend literally anywhere else.
My preferred example of non-exclusive labeling in the Boston area is Red White Boneless Ramen in Back Bay. Their store and menu are devoid of any mention of "vegan", "vegetarian", or "plant-based" (beside the recent addition of "Boneless" to their branding) but they are 100% vegan (and crazy delicious).
My preferred example of non-exclusive labeling in the Boston area is Red White Boneless Ramen in Back Bay. Their store and menu are devoid of any mention of "vegan", "vegetarian", or "plant-based" (beside the recent addition of "Boneless" to their branding) but they are 100% vegan (and crazy delicious).