It's a big deal. Not "lightening up" is a service to the company (and, I guess, the whole industry). I'm married to a woman who has put up with a lot of shit in this field (for instance: job interviews in which she was shown pictures of her interviewer's bare ass; I was, fortunately for all involved, in a different state when that happened) and am the father of an absurdly intelligent 10 year old girl who will, with enough not- taking- one- iota- of- shit for the next 10 years, not have to suffer any of this.
So I guess what I'm saying is thanks.