Banking and social posting are at odds with one another, at least in countries where people feel they can express themselves unreservedly. In China it works as people are conditioned not to do that.
Unless he aims for influencer branding and consumption of curated content [1] and not the free expression of unpopular opinion, then it's a very cold and one dimensional target market. It's the opposite of what Twitter once was - brief musings thrown into the wind. Instead, people will consciously and deliberately pander to an audience for subs, views, and income. It'll no-longer be a platform for casual, jokey, sarcastic fluff, or raw, honest, and radical perspectives.
Unless he aims for influencer branding and consumption of curated content [1] and not the free expression of unpopular opinion, then it's a very cold and one dimensional target market. It's the opposite of what Twitter once was - brief musings thrown into the wind. Instead, people will consciously and deliberately pander to an audience for subs, views, and income. It'll no-longer be a platform for casual, jokey, sarcastic fluff, or raw, honest, and radical perspectives.
[1] https://www.businessinsider.com/social-media-dead-instagram-...