You don't need to measure software developer productivity. The article (or ad) admits as much:
> Further, attracting and retaining top software development talent depends in large part on providing a workplace and tools that allow engineers to do their best work and encourages their creativity.
So do that!
Happy people are productive, and talented, creative people move your business forward.
> Further, attracting and retaining top software development talent depends in large part on providing a workplace and tools that allow engineers to do their best work and encourages their creativity.
So do that!
Happy people are productive, and talented, creative people move your business forward.