To offer a prominent counter-example, consider the success of Substack, Ghost, Medium, and other blogs-and-newsletter platforms. Blogs are thriving for quality writers (especially those with unique experiences), as evidenced by the ability of certain writers (including some I subscribe to) to make a full-time living through these platforms.
Outside of blogs, I personally know people in non-technology fields who have their own personal website, to make it easier for people to contact them and view their portfolio of work. They made their through page builders to avoid the need to learn how to program, and they personally found some collaboration opportunities due to their personal websites. Searching for someone's name and possibly finding their personal website still has value.
Though I do admit that there are far more heavily commercialized or clickbait articles nowadays (such as padded-out listicle-style articles that bury the important information, which may also have questionable accuracy), I personally believe there are still good websites out there to find and learn from, which I've discovered through personal recommendations or searches on niche topics of interest.
A major source of well-written personal websites for me have been those that focus on the use of specialized software (such as Anki and SuperMemo) in spaced repetition: I've learned a lot from excellent recently-published, non-commercial blogs found directly through Google searches. I've also found similar very high-quality and non-commercial personal websites and blogs when searching about other specialized topics, such as workflows to use the Vim text editor to create technical documents with LaTeX typesetting.
Outside of blogs, I personally know people in non-technology fields who have their own personal website, to make it easier for people to contact them and view their portfolio of work. They made their through page builders to avoid the need to learn how to program, and they personally found some collaboration opportunities due to their personal websites. Searching for someone's name and possibly finding their personal website still has value.
Though I do admit that there are far more heavily commercialized or clickbait articles nowadays (such as padded-out listicle-style articles that bury the important information, which may also have questionable accuracy), I personally believe there are still good websites out there to find and learn from, which I've discovered through personal recommendations or searches on niche topics of interest.
A major source of well-written personal websites for me have been those that focus on the use of specialized software (such as Anki and SuperMemo) in spaced repetition: I've learned a lot from excellent recently-published, non-commercial blogs found directly through Google searches. I've also found similar very high-quality and non-commercial personal websites and blogs when searching about other specialized topics, such as workflows to use the Vim text editor to create technical documents with LaTeX typesetting.