Yes, it compels.... Just like heroin compels you to get more heroin. You can argue that human autonomy also has a role in it, but someone's thinking is not entirely autonomous, especially when addicted to something.
Social media is addictive, and to an extent forces you to share things about yourself (there are social consequences for not doing so. I personally don't give a fuck but not everyone chooses that decision)
Social media is addictive, and to an extent forces you to share things about yourself (there are social consequences for not doing so. I personally don't give a fuck but not everyone chooses that decision)