The ban on advertising targeted at things like sexual preferences will be interesting to watch. As some people have pointed out, Netflix for example seems to be very good at targeting people who are "questioning", anecdotally before they begin to consciously do so; the suggestion being that this isn't intentional.
So if an AI decides that I'm likely to buy something LGBT if they offer it to me, despite using no label for the category, rather a token in the net, then does this break the rule? If so, can I ever responsibly use any form of AI-based targeting?
So if an AI decides that I'm likely to buy something LGBT if they offer it to me, despite using no label for the category, rather a token in the net, then does this break the rule? If so, can I ever responsibly use any form of AI-based targeting?
EDIT to add ref: [https://www.bbc.com/news/technology-66472938]