Does anyone ever think about why Apple is involved in creating TV Series?

I know Apple has been part of entertainment media in last decades with ipod and such. But the "why" part of how a great hardware company like Apple, produces Tv Shows so we get distracted enough is like a lot more dystopian if anyone thinks about it.

Following this, in this decade Nvidia will produce or acquire a company that creates in house AI movies, I mean why not?