The best framing for this is still: "You get what you measure". So if your have a KPI that says 20% growth in user base per year, you make it easy to signup, hard to leave, but frequently forget to measure activity, user satisfaction or profitability.
I worked for a company that wanted some growth in business, so they started to sign contracts for jobs for which we had little to no qualification. We got new customers, more business, more work, but employees started to leave or burnout.
I worked for a company that wanted some growth in business, so they started to sign contracts for jobs for which we had little to no qualification. We got new customers, more business, more work, but employees started to leave or burnout.