Cookie banners were present well before GDPR, and they are not mandated by law.
You can avoid the cookie banner in two ways:
1. Do not use tracking cookies (or other tracking tools); or
2. Ask the consensus in a non-intrusive way, e.g., directly in the page itself.
We know that no company wants to remove tracking cookies because they need to "improve the service". However, there is no reason for not using solution 2. The only reason is annoying the user: a dark pattern to force users to accept cookies.
You can avoid the cookie banner in two ways: 1. Do not use tracking cookies (or other tracking tools); or 2. Ask the consensus in a non-intrusive way, e.g., directly in the page itself.
We know that no company wants to remove tracking cookies because they need to "improve the service". However, there is no reason for not using solution 2. The only reason is annoying the user: a dark pattern to force users to accept cookies.