Not sure I understand the insult. The article mentioned the distances and called it half ironman (Ironman 70.3 might be more correct, but I think everybody calls that half anyway).
Adding the word to the title doesn't make a huge difference to me "Two men die in Half Ironman Cork competition in Ireland"
Adding the word to the title doesn't make a huge difference to me "Two men die in Half Ironman Cork competition in Ireland"