> I once joined a company as a consultant - in the previous 12 months, they'd spent their entire $1,500,000 marketing budget on Google/Facebook ads. Using Hubspot we could track leads through the funnel and look at exactly how many customers this money had generated. The answer was 0.
This just doesn't pass the smell test for me. Places that are smart enough to have raised/made $1.5 MM just for marketing are generally smart enough to roll it out slowly, track conversions, and be adjusting ad content and ad placement along the way. You know, the absolute basics -- "AdWords for Dummies".
This makes as much sense as saying that a company spent $1.5 MM on five engineers for a year without a single line of code ever being written.
This just doesn't pass the smell test for me. Places that are smart enough to have raised/made $1.5 MM just for marketing are generally smart enough to roll it out slowly, track conversions, and be adjusting ad content and ad placement along the way. You know, the absolute basics -- "AdWords for Dummies".
This makes as much sense as saying that a company spent $1.5 MM on five engineers for a year without a single line of code ever being written.