Hey folks,
For the last 10 years I've been following HN, and saw how people got great answers to some hard questions here. Hope I can get one for what I'm dealing with.
Background:
I bought a SaaS company with 2 Shopify Apps, Jan 2023 with my partner. We put all our savings in and got a 6x loan to buy it. Since then we brought the ongoing cost to almost $100/m, and income is about $7k/m now (just enough to pay the loan). Also we both have day jobs. We easily work 12-14 hrs/day every day of the week.
Customers Acquisition:
We don’t spend a dime on marketing. Basically we don’t know much and Shopify app ads are just a waste of money with no returns. Our installs are pretty organic/word of mouth. We have about 80 uninstalls and 60 installs per month. Basically loosing 2-4% of our customers per month.
Our tech stack:
We have fully re-written the apps to be modern (Shopify was also pushing us by saying they are going to delist us).
Question:
We are now lost. What we should do to at least stop losing customers. Any ideas, books, sites, articles welcomed :)
For the last 10 years I've been following HN, and saw how people got great answers to some hard questions here. Hope I can get one for what I'm dealing with.
Background: I bought a SaaS company with 2 Shopify Apps, Jan 2023 with my partner. We put all our savings in and got a 6x loan to buy it. Since then we brought the ongoing cost to almost $100/m, and income is about $7k/m now (just enough to pay the loan). Also we both have day jobs. We easily work 12-14 hrs/day every day of the week.
Customers Acquisition: We don’t spend a dime on marketing. Basically we don’t know much and Shopify app ads are just a waste of money with no returns. Our installs are pretty organic/word of mouth. We have about 80 uninstalls and 60 installs per month. Basically loosing 2-4% of our customers per month.
Our tech stack: We have fully re-written the apps to be modern (Shopify was also pushing us by saying they are going to delist us).
Question: We are now lost. What we should do to at least stop losing customers. Any ideas, books, sites, articles welcomed :)