Comment by ignite

It's the people. If you shop for "fun", then you probably like sales. It's a game.

If, however, you don't like to shop, and you do it solely to acquire things, you probably don't like sales.

Very clearly, Ron Johnson was in the latter category, while JC Penney shoppers were in the former.

https://www.cnet.com/tech/tech-industry/j-c-penney-apologize...