Building an Ecommerce SaaS in Public: Seeking Motivation and Early Traction Tips

Considering building my ecommerce SaaS product in public. Seeking advice and experiences from those who've done the same. Is sharing progress, challenges, and milestones during the development of an MVP a good strategy to stay motivated and potentially attract early customers or collaborators? Would love to hear your thoughts and any recommended articles/videos on successful 'building in public' strategies.