Comment by phmqk76

You can’t, though. The price you seek to rent the units for dictates your profit margins, which impacts the financing sought. If you’re taking out a 10% construction loan and are building into your business plan $3,000 a month for your two bedroom, you can’t turn around and rent it out for $1,000 a month because city ordinances say so after the fact. That’s why rent control needs to happen now, and then a public finance corporation needs to be established to provide financing to build new units if the market won’t. It’s not rocket science, it’s just not politically expedient, so it’s not talked about.