I can attest to that statement: comparing Spanner and CockroachDB is difficult. Spanner and Fauna (where I work) are more comparable (Fauna is based on Calvin, see [0]) since they both support strict serializability (in different ways). The article referenced here is excellent, and it highlights what we've seen from some customers: CockroachDB is (to say the least) a challenge to learn and adequately deploy, I've seen a few others that have a similar lessons-learned result. I'm glad, however, that highly consistent distributed databases provide value in these implementations. Although not OSS, Fauna is comparable and more turnkey (read: much less ops) than these options.
[0]: https://fauna.com/blog/distributed-consistency-at-scale-span...