Comment by ds0

While I think we've all settled on Cory Doctorow's concept, I really wish it wasn't called "enshittification". It's hard to take the phenomenon seriously when I sound like I'm just being edgy saying it aloud. There's something to keeping the term as a vulgar word, in that PR people working for companies actively engaging in it can't find a way to turn it around and own the definition, but "enshittification" could still use a little rebrand.