Comment by tripue

We use a combinaison of route that are are evaluated in real-time for their cost to conversion ratio. Our customers have the option to choose only « direct routes » if needed but those strategies are use at scale by players like Facebook, TikTok or Google we’re just making sure our customer have all the options, visibility and control on their conversion rate/price tradeoff. Another strategy that allows to lower cost significantly is the use of alternative channel when available and competitive : Google RBM, WhatsApp, Viber, line.. Last but not least we don’t do any margin on the sms price so we bill back exactly what we pay for and negotiate with aggregated volumes.