It's actually perfectly fine to lose money; you have to invest before you can start making a profit, and services like Google Cloud can be money printers once they're established.
But all the cloud providers are competing hard, pumping money into 3rd parties / partners that will then sell it and set it up at companies. I was at one company (a famous flower exchange in the Netherlands) that was in the process of moving all their workloads - hundreds of services, from people's office suites to high volume exchanges - to AWS, and I'm confident that the one guy, the new manager of the IT department, has Connections with Amazon to help sell AWS to companies like this. Because once they're in, it'll cost millions and years to move out again; I don't think many companies will do a sideways step often and move from e.g. AWS to GCP.
It's actually perfectly fine to lose money; you have to invest before you can start making a profit, and services like Google Cloud can be money printers once they're established.
But all the cloud providers are competing hard, pumping money into 3rd parties / partners that will then sell it and set it up at companies. I was at one company (a famous flower exchange in the Netherlands) that was in the process of moving all their workloads - hundreds of services, from people's office suites to high volume exchanges - to AWS, and I'm confident that the one guy, the new manager of the IT department, has Connections with Amazon to help sell AWS to companies like this. Because once they're in, it'll cost millions and years to move out again; I don't think many companies will do a sideways step often and move from e.g. AWS to GCP.