Seeing the title, here's what I was expecting to read:
"They think illegal downloads happen because people want to steal, we think they happen because people what better digital distribution. Send them money [real, actual payments] so they think 'holy shit, look how much money we just got sent, think how much more we could make by offering good digital distribution'."
Which would be a more interesting, more thought-provoking campaign, in my opinion - though one with obvious flaws, and I certainly wouldn't personally endorse it.
"They think illegal downloads happen because people want to steal, we think they happen because people what better digital distribution. Send them money [real, actual payments] so they think 'holy shit, look how much money we just got sent, think how much more we could make by offering good digital distribution'."
Which would be a more interesting, more thought-provoking campaign, in my opinion - though one with obvious flaws, and I certainly wouldn't personally endorse it.