One way to view this formula is to use the fact that the Beta distribution is a conjugate prior for the binomial distribution.
Essentially if you have a Beta(a, b) prior then your prior mean is a/(a+b) and after observing n samples from a Bernoulli distribution that are all positive, your posterior is Beta(a+n, b) with posterior mean (a+n)/(a+n+b). So in your example you effectively have a Beta(0, x) prior and x (“suspicious”/“gullible”) is directly interpreted as the strength of your prior!
Essentially if you have a Beta(a, b) prior then your prior mean is a/(a+b) and after observing n samples from a Bernoulli distribution that are all positive, your posterior is Beta(a+n, b) with posterior mean (a+n)/(a+n+b). So in your example you effectively have a Beta(0, x) prior and x (“suspicious”/“gullible”) is directly interpreted as the strength of your prior!